Process Paper Essays - Diapers, Babycare, Undergarments,

Process Paper The birth of my son is the most incredible event in my life. Unfortunately, he didn't come with an instruction manual; rather he seemed to come with a mother-in-law who knows everything. The joy of having my son was to some extent lessened because of the difficulties associated with changing his diaper. However, in a short amount of time I mastered the art of diaper changing. I am going to explain the art of diaper changing in three basic steps: the preparation, the process and the clean up. The preparation step is very important. I have learned through trial and much error that organization is key. I have determined my son's changing table is the best place to change him. It is a flat and very stable surface. Trying to change him on anything else would be like trying to change my car's flat tire on a steep hill. Organizing all of the necessary equipment is of utmost importance. Everything needs to in the same spot every time so you know exactly where it is. After all, if it is three o'clock in the morning and I have to change my son's diaper, I do not want to search for anything; this takes away from much needed sleep time. The most important items I keep organized are: the diapers, baby wipes, baby powder, ointment and the diaper genie (a specially designed trash can that locks in the dirty diaper and the odor). Now that I have everything organized, preparation is complete. After completing preparation, I am ready to lay my son on his changing table and the process begins. The first step is to remove his pants or if I am lucky and he is wearing pants with snaps around his legs, I unsnap them. Next, while I am holding him with one hand I reach for two diapers. One diaper is for him to wear and the other will protect me in case the cool air acts as a catalyst in the urinating process, causing me to become wet from his ?fountain.? Now I pull the Velcro flaps on the diaper, detaching them from the front. Folding down the front of the diaper, I gently grab him around the ankles with one hand lifting his legs and buttocks in the air, enabling me to remove the diaper from underneath him. I set the soiled diaper off to the side. Next, I set the extra diaper over his ?fountain? and reach for the baby wipes. Carefully, I wipe him clean; and I am looking to see if there is a rash, redness, blister, or sore. If there is, I would have to apply an ointment such as De satin. Again, I grasp hold of the ankles and lift slightly to make room for placing the clean diaper under his rear end. If I wanted to apply baby powder, now would be the time. Then, I carefully release his ankles and fold the front of the diaper up onto his stomach. While I hold the diaper in that position with one hand, I take a hold of each flap and attach them to the front of the diaper, which keeps the diaper on him. For the last time, I grasp his ankles and lift him up to pull his clothing down from underneath his body. Once his legs have stopped kicking, I can insert them into the pants and snap the clothing back together. I have now changed his diaper and it is time for cleanup. Cleanup is by far the easiest part in the art of diaper changing. I start by putting everything back exactly where it goes. I then put the dirty diaper and dirty wipes into the diaper genie, give it a twist and put the lid on it. Lastly, I spray the changing table with a disinfectant and wipe it down. Finally, the entire diaper changing process is complete. My son is now clean and healthy which makes me happy and proud. I have prepared to change him, gone through the process of changing him and cleaned up after him. I have cleared another milestone and I consider myself a master diaper changer. That reminds me of a funny quote I heard

Essay Nespresso SA

Essay Nespresso SA Essay Nespresso SA Essay Nespresso SANespresso SA  is one of the most successful brands renowned for its coffee machines manufactured and supplied internationally. However, in spite of the tremendous success of the brand in the late 1980s – early 1990s, the brand has faced a considerable downturn in its development. At this point, the introduction of technological innovations has played the key part in both the rise and downturn of the brand. To put it more precisely, Nespresso became one of the first companies introducing coffee machines for household use. In addition, the company conducted aggressive international market expansion policy to expand its global market share. However, since the mid-1990s, the company has faced the steady decline of its brand because of the lack of innovations and by the early 2010s, the brand apparently needs the revival because its rivals have already started to outpace the company and push it out of the traditional markets, where the position of Nespresso was traditionally strong.History of the brandNespresso  SA, a Nestlà © Group company was founded in 1986 being inspired by Luiggi Bezzera’s original espresso coffee concept, it developed a revolutionary system of portioned, encapsulated coffee and dedicated machines that interacted to deliver perfect coffee (Nespresso, 2014). The company offered the technology that had four initial coffee varieties including Capriccio, Cosi, Decaffeinato  and  Bolero  (now known as  Volluto), and the first two machines offered (the C100 and C1100) were designed to resemble mini espresso machines. The target markets of the company mirrored the concept of the coffee machine created by the company which was first tested and launched in the office coffee sectors of Switzerland, Japan and Italy as the major target markets for Nespresso.Another important stage in the development of the company was 1989, when The  Nespresso  system was introduced in the Swiss household market with Turmix as machine partner. The company offered the new product offering the coffee making service to customers, who used the new product. The  Nespresso  Club was created to offer a range of exclusive and personalised customer services (Nespresso, 2014). At this point, it is important to place emphasis on the fact that the personalised approach to each customer has become a distinctive feature of the Nespresso  brand since that time on (Nespresso, 2014). Moreover, it was during the late 1980s the company has grown particularly concerned with the brand image and branding of the company and its products. In terms of the new branding policy, the first  Nespresso  consumer mailing was introduced with a member-get-member offer (Nespresso, 2014). The growth of the company at this stage was entirely consumer driven that revealed the importance of customers for the company and its branding strategy.The next stage in the development of Nespresso brand was 1991, when the first  Nespresso   capsule recycling program was introduced in Switzerland with 34 collection points (Nespresso, 2014). At this stage, the company chose a different coffee machine production strategy. While  Nespresso  developed its own machines, Eugster became their exclusive producer (Nespresso, 2014). At this stage, the company had started the new marketing policy using the full potential of its coffee machines as a successful marketing product.  Nespresso  was introduced in the household sectors of France and the United States to mark the first major expansion of the company in international markets. The US as well as French market became the major markets for Nespresso by that time. Furthermore, the distinctive marketing depicting  Nespresso as the ultimate coffee experience played a key role in inspiring the brand’s development. In such a way, the brand expansion involved the strategy of entering new markets to make Nespresso the global leader among coffee machines manufactu rers.The next year the company expanded its services introducing chocolate squares which were introduced as an accessory. The next year,  Toscana  (now  Arpeggio) became the sixth  Nespresso  coffee variety after Roma (Nespresso, 2014). The second line was installed at the Nestlà © factory in Orbe to double capsule production capacity and meet demand (Nespresso, 2014). The company attempted to use the diversification of its products and services to attract more customers. However, at this stage the company has started to ignore technological innovations and its brand image as an innovative company offering exclusive products has started to decline, especially during the late 1990s – early 2000s (Newel, 2011). Today, the brand needs revival and the company should consider the introduction of the new product, the new Nespresso Coffee Machine designed as a tap built into any tabletop and controlled by smart phones (Pine Gilmore, 2009). The introduction of the new pro duct will contribute to the revival of the brand that has been in decline since the mid-1990s because the new product will match the overall progress of the technology and new opportunities the technologies offer to consumers (Masterson Picton, 2004).The advertising and/or other agencies involved in developing the brand communicationsRecently the company has contracted Deep Focus to promote its brand and conduct the promotional campaign of its new products. In this regard, the Deep Focus is the good choice for the promotion of the new Nespresso Coffee machine because this advertising agency focuses on the use of the full potential of social media and use of the contemporary telecommunication systems and mass media to reach the target customer group of the company (Mohrman, 2008). As the company targets at the younger customer group, the Deep Focus should focus on this group and promote the new Nespresso coffee machine to make them buying the new coffee machine which is the innovati ve product in the market so far.The current marketing materialThe current marketing material allows the company to create the new product. On the one hand, Nespresso has well-developed technology of the production of the high quality coffee machines which the company may use as the basis for the design and creation of the new coffee machine (Volti, 2005). On the other hand, the development of the contemporary electronics, information technologies and telecommunication systems allows the company to maintain the communication between users’ smartphones and virtually any other device equipped with the up-to-date technologies. In such a way, at the moment, Nespresso just has to combine the available technologies and the existing coffee machines which the company keeps manufacturing en mass. The combination of existing coffee machines of the company along with new technologies that allow maintaining the interaction between the coffee machine and smartphones of customers.Essay Nesp resso SA part 2