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Research & Analysis Study of Balfour Beatty plc Business and Essay
Examination and Analysis Study of Balfour Beatty plc Business and Competitive Environment - Essay Example The organization gained great g...
Tuesday, August 11, 2020
Application Advice Asking for Recommendations COLUMBIA UNIVERSITY - SIPA Admissions Blog
Application Advice Asking for Recommendations COLUMBIA UNIVERSITY - SIPA Admissions Blog Youre filling out your application and then DREAD fills you.RECOMMENDATIONS. You have to ask other people to tell SIPA why they think you should be accepted into SIPA. Now.. you know youre awesome but now someone else has to talk about how and why youre awesome. UGHHHHHH. We here at SIPA have you covered. Simple actions can make this process go smoother. The first thing you are going to need is TIME. PLEASE START EARLY. The minute you start thinking about applying, think about recommendations. More time will help everyone involved. More time will mean less anxiety. More time also allows for your recommender to write a great letter for you. This is definitely advice I should have taken because I became waaaaay too stressed about asking my managers/former professors for recommendations. It took me three weeks to work up the courage to tell them Im looking at grad school and need them to recommend me. Luckily they were very cool and still did wrote me recommendations, but moral of the story is dont be like me and wait! Second, DEFINITELY ask academic/professional contacts that know you the best, or at least ones you have some connection with. They should know you on a personal level and be able to speak about who you are as a person and how SIPA will assist you in getting to the next step in your career. If you dont have a strong connection with any academic/professional contacts, you can ask professors of classes you performed well in, though having them write a recommendation may require more work. To assist them, it would be beneficial to write a mini-personal statement (similar to what youd write for the application) on why you want to go to SIPA and how SIPA fits into your plans. A mini-personal statement is useful to have regardless if you know the person well or not. It will show them why you want to attend SIPA, as well as help you write the statement for your application. This mini-personal statement will help guide them in their recommendation of you and help them focus their writing. T he mini give the person reading the recommendation a sense of who you are. Third, if they seem to be taking too long, just kindly remind them that you need it before the deadline. Lastly, remember to say Thank you!
Saturday, May 23, 2020
Mental Disorders And The United States - 1370 Words
Many people completely misunderstand mental disorders and donââ¬â¢t bother trying to correct mistakes made by themselves or others. Depression is no exception. Although it is one of the most common mental disorders categorized in the United States, how is it still such an issue? Although it is so common many people do not recognize the signs in others due to media portrayal, gender stereotypes, and the many misconceptions about this serious mental disorder. People s moods never stay the same, they change depending on your life s current events. Normal mood variations, such as sadness, euphoria, and anxiety, are time limited and are not usually associated with significant functional impairment. (Boyd, pg. 401) The criteria for a moodâ⬠¦show more contentâ⬠¦Spouses, children, parents, siblings, and friends experience frustration, guilt, and anger when a family member is immobilized and cannot function. It is often hard for others to understand the depth of the mood and how d isabling it can be. (Boyd, pg. 405) It can be difficult to live with a depressed person, and the lack of understanding can even go so far as to lead to abuse. Depression may affect a person s ability to lead productive lives, care for those under their protection, or even care for themselves. The first way to help someone suffering with depression is to recognize when a person might be depressed. People may not realize it, but gender stereotypes can play a large role in people s views of depression. Although women are more likely to get depression, many seem to think that depression is just a woman s disease . However, that s not the case, anybody can be affected. Major depressive disorder is one of the most common mental disorders in the United States. Each year about 6.7% of U.S adults experience major depressive disorder. (Depression) Stereotypes can play a huge role in not noticing depression as a factor for severe mood change in men. A new study suggests that both genders are less likely to view men as being depressed and in need of help from professionals, even if the symptoms are identical to a woman s. Itââ¬â¢s a well-known fact that men and women who behave the same way in the exact same situationââ¬âwhether itââ¬â¢s a job interview, a
Tuesday, May 12, 2020
Obesity in America Essay example - 906 Words
Obesity has been a growing problem in the U.S. for more than a decade. Various reasons and theories are thrown around as to the cause of this severe problem by psychologists, dietitians, and professors trying to pinpoint a single cause. Due to Americaââ¬â¢s vast supply of resources, luxurious living standards, and moral of the country, there is no one cause for obesity contrary to advertisements offering a quick-fix drug. Americaââ¬â¢s obesity problem is rooted much deeper than just cheap fast food and poor choices. Medical conditions, influence of genes, unhealthy lifestyles, and mental illnesses are all contributors towards obesity in any one person. Obesity is a serious problem in America with multiple contributors and one lone solutionâ⬠¦show more contentâ⬠¦Cancer is also a long term complication associated with obesity, causing the body to shut down in one area depending on the type of cancer. These irreversible effects will plague a person with constant pain and the possibility of a much shorter life span. Obesity is a sickness that many people choose to have, the only true cure is a choice. The definition of obesity is someone who is grossly overweight. The Center for Disease Control and Prevention (CDC) defines obesity as: ...labels for ranges of weight that are greater than what is generally considered healthy for a given height (Causes and Consequences 1). Almost one-third (35%) of Americas population falls under the category of obese. Colorado has the lowest statistics of obesity with less than 25% of its population registering as obese. This percentage in the U.S. has been rising steadily since 1986 when the obesity rate registered less than 10% nation wide. This data states that in less than thirty years, the obesity rate has exploded in North America and is still climbing. Many fear the rate might continue climbing to dangerous levels in the near future. A study conducted by the American College of Preventive Medicine (Obesity Forecasts Through 2030) reveals data predicting obesity rates to skyrocket past 50% nationwide by 2030 (Finkelstein 1). This quickly g rowing rate has many looking to the cause of this epidemic in an attempt toShow MoreRelatedObesity in America909 Words à |à 4 Pages When discussing the issue of obesity in America, it seems to be that there is plenty of blame to go around and most of that blame falls on fast food companies. When searching for a concrete answer to the question used as my title, you will find none because there isnââ¬â¢t one. When asked this simple question, it is easy to blame the obesity problem on fast food considering 8 out of 10 Americans consume fast food according to a report done by the Huffington Post. But after doing more research you willRead MoreObesity in America787 Words à |à 4 PagesGood news! Weââ¬â¢re Number 2! As declared by a 2013 report from the U.N., America has only the second highest obesity rate in the world at 31.8%, second to Mexico with an obesity rate of 32.8%. America has held on to the title of most obese country for over 60 years. From 13% obesity in 1962, e stimates have steadily increased right up to 2013ââ¬â¢s 32.8%. This may sound like good news, but the harsh truth is that America didnââ¬â¢t reach the number 2 spot through sweeping diet changes or social conscienceRead MoreObesity in America909 Words à |à 4 PagesObesity in America In the United States of America, there is a current epidemic of obesity throughout the country. Every age group is affected by this unfortunate trend. Even children are not immune to the national obesity problem. For a country that has an abundance of job opportunities, educational opportunities, and financial opportunities, it is a sad statement of fact that far too many people are tipping the scales in unhealthy ways. It is a fact that a disproportionate amount of the nationsRead MoreObesity : America s Obesity1204 Words à |à 5 PagesDraft Obesity in America How many times a week do you go out to McDonald s or Taco Bell for dinner? If you go more than once or twice a week then you really need to look at your diet and how healthy your lifestyle is. America is having a huge obesity crisis, too many Americans just donââ¬â¢t care about how much they weigh or unhealthy their lifestyle is. From the advertisement of the fast food companies, to people not being able to afford healthier foods, and people just being plain lazy, America hasRead MoreObesity in America2116 Words à |à 9 PagesENG 101 SL1 26 June, 2006 Obesity in America Obesity in America is a continually growing problem and even worse our own children are sharing in this problem. A commentary in the Washington Times reports that sixty million Americans are obese. What really is the meaning of obese? Obese is having a body mass index of thirty percent or more. In recent years, the percentage of obese Americans has risen. In the National Health and Nutrition Examination Survey conducted by the National CenterRead MoreObesity in America2898 Words à |à 12 PagesIn the United States today, obesity has become an enormous problem. In the last 3 decades, the number of people overweight has increased dramatically. A study done by the Centers of Disease Control showed that since 1980, one third of our adult population has become overweight. America is the richest but also the fattest nation in the world and our obese backsides are the butt of jokes in every other country (Klein 28). The 1980s were a time when Americans suddenly started going crazy over dietingRead MoreObesity in America995 Words à |à 4 PagesFences Essay As humans we all have certain motivations behind every action that we exhibit. This is called a hierarchy of needs, and in 1943 a scientist by the name of Abraham Maslow theorized it. When he discovered this characteristic of the human body, he came out with an organized chart, or pyramid. His pyramid showed five different levels, Basic needs, Safety, Love and Belonging, Self esteem, and Self-Actualization. Basically he created a blueprint for life. First you have to lay your foundationRead MoreObesity in America Essay1285 Words à |à 6 Pagesa long time, obesity has been one of the notable health concerns that America has struggled with during the last five decades .Obesity as a health concern is not limited to America alone, it is a serious concern among other affluent societies like European countries. A considerable number of Americans spend a significant amount of money trying to lose weight. Obesity become an important focus in the news items during the year 2002.According t o research findings, the rate of obesity among the AmericanRead MoreEssay On Obesity In America955 Words à |à 4 PagesObesity in America Over the years the obesity rate in America has increased significantly. From 1990 to 2016, the average percentage of obese adults increased from 11.1% to 29.8%. The escalating obesity rate in America has made obesity prevention one of the top public health priorities. Being overweight has become the new normal in America. Obesity is caused by eating too much and moving too little, depression, and the input of social media. A lot of people wonder why we are so concerned aboutRead MoreThe Problem of Obesity in America840 Words à |à 3 PagesObesity: one of the nationââ¬â¢s most critical health problems. ââ¬Å"Overweight is defined as having excess body weight for a particular height from fat, muscle, bone, water, or a combination of these factors. Obesity is defined as having excess body fatâ⬠(ââ¬Å"Centers for Disease Control and Preventionâ⬠). When energy input and output get out of balance, obesity arises. Many factors can cause someone to become obese such as genetics, metabolism, level of physical activity, and more. ââ¬Å"Overweight and obesity
Wednesday, May 6, 2020
Climate Change Caused by Human Free Essays
Examine the role of one human activity in causing climate change With the rapid development of contemporary society, the balance between human and the nature has been destroyed. The increase of globally averaged temperature on the earthââ¬â¢s surface has occurred over the past century. Thus, climate problems have been the initial international issue to be handled. We will write a custom essay sample on Climate Change Caused by Human or any similar topic only for you Order Now Industrial production is one of human activities causing climate change. Firstly, this essay will analyze how carbon dioxide and small carbon particles lead to climate change. Secondly, this essay will present the cooling effect of Feron on global temperature. Finally, this essay will discuss how deforestation in expanding industrial land changes climate. The combustion of fossil fuels is inevitable in industrial production, because it provides extreme high temperature and continuous heat. It is the direct contributor to climate changes by emitting large amounts of greenhouse gases, such as carbon dioxide, methane, sulfur dioxide and nitrogen dioxide. The concentration of carbon dioxide has increased since industrial revolution. In the past ten years, the situation has deteriorated, as the increase in the concentration has become far quicker than previous predictions (Adam, 2007). The majority of carbon dioxide emission results from fossil fuels. Due to the increasing atmospheric concentration of carbon dioxide, more sun energy is absorbed and trapped in the atmosphere, enhancing greenhouse effect (NDPI, 2008). Not only greenhouse gases but also carbon particles, consisting of heavy smoke which is produced by burning fossil fuels, are responsible for climate change. These particles gather in clouds, increasing the density of the atmosphere, which causes sun heat radiation be absorbed and trapped inside the earth without being released. With less heat reflecting back to the space, negative impacts on earthââ¬â¢s warming are amplifyed. Consequently, burning fossil fuels in industrial production is a major cause of climate change. Freon, used as refrigerant in some industrial equipment, is another greenhouse gas that contributes to climate change. This gas will corrode ozone layer, which helps to prevent ultraviolet rays from reaching the Earth, by several chemical actions; whereas the gas itself plays the role of catalyst, which means it will not reduce when decomposing ozone. If the earth is exposed to excessive ultraviolet rays, humans will suffer from skin diseases and the ecological environment will be under a dangerous condition. The news said that both Antarctic and Arctic sky had holes and the holes were expanding. It is a warning that requires effective measurements to reduce the release of Freon. Contrary to general perspective, the depletion of ozone has a net effect on cooling the Earthââ¬â¢s surface instead of warming it (Hamgurg, 1997). However, this greenhouse gas is still responsible for climate change. In order to enlarge factories, people require more flat land, leading to deforestation, which is another cause of climate change in industrial production. Thousands of forests are being cut down every year, posing a serious problem that destroying the balance between carbon and oxygen to the nature. If the area of forests continue to reduce, extra carbon dioxide cannot be absorbed and not enough oxygen can be produced, which means that the nature will lose the capability of adjusting the composition of atmosphere. Without the proper percent of oxygen in the atmosphere, various plants will be unable to survive, resulting in the increasingly severe destruction of the carbon and oxygen balance. Eventually, this negative cycle in the nature enhances climate change. In conclusion, industrial development plays a vital role in climate change. The emission of Feron erodes ozone layers, which cools the temperature; the combustion of fossil fuels in order to gain extreme high temperature and provide continuous heat, as well as deforestation which creates more space for factories, increase the concentration of carbon dioxide in the atmosphere, which is a significant cause of the warmer climate. Reference: Adam, D. (2007) Carbon output rising faster than forest, say study. The Guardian online. Available at: http://www. guardian. co. k/environment/2007/oct/23/climatechange. canbonemission (Access 17 January 2011) Hamburg, S. R. et al. (1997) What Human Activities Contribute to Climat Change? Washington DC: United Environment Programme-World Meteorological Organization. Available from: http://www. gcrio. org/ipcc/qa/06. html (Accessed 17 January 2011 ) NSW Department of Primary Industries (2008), What is climate change? Available from:http://www. dpi. nsw. gov. au/research/topics/climate-change/cause (Accessed 17 January 2011) How to cite Climate Change Caused by Human, Papers
Saturday, May 2, 2020
Here I Am Taking My Own Picture free essay sample
ââ¬Å"Here Iââ¬â¢ am Taking My Own Pictureâ⬠- Analytical Its hard to imagine a time where photographs actually took time to produce. First of course to take the photograph, and then into the dark room where the film was transferred onto special paper to be put through developing chemicals. In the end you would hope for the best and that you looked good in the photo. It wasnt all that long ago that this process existed. However, now we live in a technological world where anything is possible. You no longer need to wait and pray that you didnt look fat in a picture but now its just a click of a button to view and another click of the delete button if you dont like what you see. Then your off to continue your photo shoot and free to fill p your SD card or phone memory with more of yourself. We will write a custom essay sample on Here I Am Taking My Own Picture or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 2006, an article in the New York Times was written called ââ¬Å"Here I Am Taking My Own Pictureâ⬠. The author, Alex Williams, had written the article and explained the many possible reasons why you cant find a MySpace page without finding at least one of what the author calls a ââ¬Å"self portraitâ⬠. These portraits are referred to in the article as ââ¬Å"a new genre of photographyâ⬠. Self portraits are almost always shot by ones own self at arms length. The author explains that some of the reasons why the self portrait is so popular may be because of technology, or behavioral growing process where adolescents try to discover themselves. It may also be because they want attention or believe that like their favorite celebrity, their peers cant get enough of them. Personally I blame technology for being the biggest reason why children, friends, and family have become much more narcissistic over the past decade. Think back to when you were a teen or even reflect upon yourself now. We all get a little thrill out of photographing ourselves. I can personally admit that as I have many of these ââ¬Å"self portraitsâ⬠up on Facebook. I dont think that fifty years ago before camera phones and digital photography that our parents and grandparents didnt like getting attention or striving for it. Being able to take pictures of yourself in privacy allows you to do it without inhibitions. Each person takes better pictures of themselves than anyone else can because they know their own bodies, they know their own minds. (Adams). They most likely were doing the same thing at our age. They were probably trying to discover themselves through creativity or whatever they had available. Maybe they wrote poetry or songs. Perhaps they liked to draw or got a funky haircut. My point is that everybody goes through a period of self discovery, however today we now have an easy way to express ones self with photography. Since 2006, we can safely say that although we loved MySpace, most have moved onto Facebook. This network allows you to upload your camera photos directly to Facebook. Kodak even recently came out with the Kodak Easyshare camera. This camera also allows you to directly upload your photos to Facebook.
Tuesday, March 24, 2020
Process Paper Essays - Diapers, Babycare, Undergarments,
Process Paper The birth of my son is the most incredible event in my life. Unfortunately, he didn't come with an instruction manual; rather he seemed to come with a mother-in-law who knows everything. The joy of having my son was to some extent lessened because of the difficulties associated with changing his diaper. However, in a short amount of time I mastered the art of diaper changing. I am going to explain the art of diaper changing in three basic steps: the preparation, the process and the clean up. The preparation step is very important. I have learned through trial and much error that organization is key. I have determined my son's changing table is the best place to change him. It is a flat and very stable surface. Trying to change him on anything else would be like trying to change my car's flat tire on a steep hill. Organizing all of the necessary equipment is of utmost importance. Everything needs to in the same spot every time so you know exactly where it is. After all, if it is three o'clock in the morning and I have to change my son's diaper, I do not want to search for anything; this takes away from much needed sleep time. The most important items I keep organized are: the diapers, baby wipes, baby powder, ointment and the diaper genie (a specially designed trash can that locks in the dirty diaper and the odor). Now that I have everything organized, preparation is complete. After completing preparation, I am ready to lay my son on his changing table and the process begins. The first step is to remove his pants or if I am lucky and he is wearing pants with snaps around his legs, I unsnap them. Next, while I am holding him with one hand I reach for two diapers. One diaper is for him to wear and the other will protect me in case the cool air acts as a catalyst in the urinating process, causing me to become wet from his ?fountain.? Now I pull the Velcro flaps on the diaper, detaching them from the front. Folding down the front of the diaper, I gently grab him around the ankles with one hand lifting his legs and buttocks in the air, enabling me to remove the diaper from underneath him. I set the soiled diaper off to the side. Next, I set the extra diaper over his ?fountain? and reach for the baby wipes. Carefully, I wipe him clean; and I am looking to see if there is a rash, redness, blister, or sore. If there is, I would have to apply an ointment such as De satin. Again, I grasp hold of the ankles and lift slightly to make room for placing the clean diaper under his rear end. If I wanted to apply baby powder, now would be the time. Then, I carefully release his ankles and fold the front of the diaper up onto his stomach. While I hold the diaper in that position with one hand, I take a hold of each flap and attach them to the front of the diaper, which keeps the diaper on him. For the last time, I grasp his ankles and lift him up to pull his clothing down from underneath his body. Once his legs have stopped kicking, I can insert them into the pants and snap the clothing back together. I have now changed his diaper and it is time for cleanup. Cleanup is by far the easiest part in the art of diaper changing. I start by putting everything back exactly where it goes. I then put the dirty diaper and dirty wipes into the diaper genie, give it a twist and put the lid on it. Lastly, I spray the changing table with a disinfectant and wipe it down. Finally, the entire diaper changing process is complete. My son is now clean and healthy which makes me happy and proud. I have prepared to change him, gone through the process of changing him and cleaned up after him. I have cleared another milestone and I consider myself a master diaper changer. That reminds me of a funny quote I heard
Friday, March 6, 2020
Essay Nespresso SA
Essay Nespresso SA Essay Nespresso SA Essay Nespresso SANespresso SAà is one of the most successful brands renowned for its coffee machines manufactured and supplied internationally. However, in spite of the tremendous success of the brand in the late 1980s ââ¬â early 1990s, the brand has faced a considerable downturn in its development. At this point, the introduction of technological innovations has played the key part in both the rise and downturn of the brand. To put it more precisely, Nespresso became one of the first companies introducing coffee machines for household use. In addition, the company conducted aggressive international market expansion policy to expand its global market share. However, since the mid-1990s, the company has faced the steady decline of its brand because of the lack of innovations and by the early 2010s, the brand apparently needs the revival because its rivals have already started to outpace the company and push it out of the traditional markets, where the position of Nespresso was traditionally strong.History of the brandNespressoà SA, a Nestlà © Group company was founded in 1986 being inspired by Luiggi Bezzeraââ¬â¢s original espresso coffee concept, it developed a revolutionary system of portioned, encapsulated coffee and dedicated machines that interacted to deliver perfect coffee (Nespresso, 2014). The company offered the technology that had four initial coffee varieties including Capriccio, Cosi, Decaffeinatoà andà Boleroà (now known asà Volluto), and the first two machines offered (the C100 and C1100) were designed to resemble mini espresso machines. The target markets of the company mirrored the concept of the coffee machine created by the company which was first tested and launched in the office coffee sectors of Switzerland, Japan and Italy as the major target markets for Nespresso.Another important stage in the development of the company was 1989, when Theà Nespressoà system was introduced in the Swiss household market with Turmix as machine partner. The company offered the new product offering the coffee making service to customers, who used the new product. Theà Nespressoà Club was created to offer a range of exclusive and personalised customer services (Nespresso, 2014). At this point, it is important to place emphasis on the fact that the personalised approach to each customer has become a distinctive feature of the Nespressoà brand since that time on (Nespresso, 2014). Moreover, it was during the late 1980s the company has grown particularly concerned with the brand image and branding of the company and its products. In terms of the new branding policy, the firstà Nespressoà consumer mailing was introduced with a member-get-member offer (Nespresso, 2014). The growth of the company at this stage was entirely consumer driven that revealed the importance of customers for the company and its branding strategy.The next stage in the development of Nespresso brand was 1991, when the firstà Nespresso à capsule recycling program was introduced in Switzerland with 34 collection points (Nespresso, 2014). At this stage, the company chose a different coffee machine production strategy. Whileà Nespressoà developed its own machines, Eugster became their exclusive producer (Nespresso, 2014). At this stage, the company had started the new marketing policy using the full potential of its coffee machines as a successful marketing product.à Nespressoà was introduced in the household sectors of France and the United States to mark the first major expansion of the company in international markets. The US as well as French market became the major markets for Nespresso by that time. Furthermore, the distinctive marketing depictingà Nespresso as the ultimate coffee experience played a key role in inspiring the brandââ¬â¢s development. In such a way, the brand expansion involved the strategy of entering new markets to make Nespresso the global leader among coffee machines manufactu rers.The next year the company expanded its services introducing chocolate squares which were introduced as an accessory. The next year,à Toscanaà (nowà Arpeggio) became the sixthà Nespressoà coffee variety after Roma (Nespresso, 2014). The second line was installed at the Nestlà © factory in Orbe to double capsule production capacity and meet demand (Nespresso, 2014). The company attempted to use the diversification of its products and services to attract more customers. However, at this stage the company has started to ignore technological innovations and its brand image as an innovative company offering exclusive products has started to decline, especially during the late 1990s ââ¬â early 2000s (Newel, 2011). Today, the brand needs revival and the company should consider the introduction of the new product, the new Nespresso Coffee Machine designed as a tap built into any tabletop and controlled by smart phones (Pine Gilmore, 2009). The introduction of the new pro duct will contribute to the revival of the brand that has been in decline since the mid-1990s because the new product will match the overall progress of the technology and new opportunities the technologies offer to consumers (Masterson Picton, 2004).The advertising and/or other agencies involved in developing the brand communicationsRecently the company has contracted Deep Focus to promote its brand and conduct the promotional campaign of its new products. In this regard, the Deep Focus is the good choice for the promotion of the new Nespresso Coffee machine because this advertising agency focuses on the use of the full potential of social media and use of the contemporary telecommunication systems and mass media to reach the target customer group of the company (Mohrman, 2008). As the company targets at the younger customer group, the Deep Focus should focus on this group and promote the new Nespresso coffee machine to make them buying the new coffee machine which is the innovati ve product in the market so far.The current marketing materialThe current marketing material allows the company to create the new product. On the one hand, Nespresso has well-developed technology of the production of the high quality coffee machines which the company may use as the basis for the design and creation of the new coffee machine (Volti, 2005). On the other hand, the development of the contemporary electronics, information technologies and telecommunication systems allows the company to maintain the communication between usersââ¬â¢ smartphones and virtually any other device equipped with the up-to-date technologies. In such a way, at the moment, Nespresso just has to combine the available technologies and the existing coffee machines which the company keeps manufacturing en mass. The combination of existing coffee machines of the company along with new technologies that allow maintaining the interaction between the coffee machine and smartphones of customers.Essay Nesp resso SA part 2
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